How we work

Approach

Most production problems are operational, not creative. So we built one roadmap for everyone who touches production: CMOs, procurement, agency leads, executive producers and business leaders.

Independent judgement. On your side.

Production advice usually comes from someone with a financial stake in the outcome. We sit beside the decision, never above the process and never inside the margin. Every recommendation is grounded in systems we have designed and built ourselves.

How we work

The posture we bring to every engagement.

01IntegratedOne team, one view across brand, agency and production.

02CollaborativeBuilt with your team in the room, shaped together from day one.

03Unbiased & transparentFull independence from the companies, directors and agencies we recommend.

04Data-drivenEvery recommendation traces back to a number you can check, benchmarked against real market rates.

05Impact-drivenEvery engagement ends with something you can act on.

06Experienced45+ years of production leadership, built at The Mill, Stink, Psyop, Markenfilm and Jung von Matt.

07InnovativeProduction pipelines built for what's next: social-first, micro drama, AI-generated content.

The Kata Architecture Index

Most production problems are operational. Every engagement is scored against the Index; a workshop or pilot goes deep on the one or two dimensions that matter most.

Workflow & Process

Most waste is invisible until someone maps it. We show you exactly where your time and budget leak between brief and delivery.

Technology & Systems

Is your tech stack earning its budget, or just adding complexity? We assess stack, integration and adoption to give you a straight answer.

Budget & Resource

Budget and reality rarely match by the end of a production. We examine structure, cost variance and governance to show you exactly where they diverge.

Team & Capability

Who decides what, and what happens when someone leaves? We map roles, decision rights and capability coverage to close the key-person risk.

Pipeline & Quality

Quality is made in specific places, and it erodes in specific places too. We trace content from brief to archive to find exactly where rework creeps in.

Vendor & Partner

Vendor rosters carry real variation in risk and value. We segment yours and assess contract structure to show which partners actually earn their place.

The name

Kata: Japanese for form. A sequence of movements, internalised through repetition, until it holds in any situation.

Start with a conversation

Tell us what you are trying to figure out.

A 45-minute call. We will come back within 24 hours with an honest read on whether we are the right people to help.